Events
Dierks Bentley’s ROW 94 Bourbon Hologram & Taste Testing Experience
June 2 - July 31
Where bourbon, technology and country music collide—Dierks Bentley greets travelers in 3D
This summer, BNA® is getting a major dose of Nashville star‑power. From June 2 through July 31, travelers will be welcomed by a life‑sized, 3D hologram of Dierks Bentley—a striking experience that feels like he’s right there in the terminal, greeting guests as they arrive in Music City.
The hologram goes beyond a simple welcome. Dierks shares the story behind ROW 94 Bourbon—his Kentucky Straight Bourbon Whiskey crafted at the historic Green River Distilling Co.—and points visitors toward exclusive signed bottles and limited offerings of Broken Branches Bourbon, a special release fans will be eager to explore.
The installation will be next to Pharmacy Burger in the A/B Rotunda, creating a bold, high‑visibility moment that stops foot traffic and brings the spirit of Nashville to life.
Throughout the activation, table tents will spotlight a featured ROW 94 cocktail, giving travelers a taste of the bourbon built on “Three Ingredients and The Truth.”
ROW 94 Summer Tasting Events
Throughout the period, travelers can enjoy Taste Testing activations featuring the specialty ROW 94 cocktail.
A representative from ROW 94 will be onsite during these dates to guide guests through the tasting experience and share insights into the bourbon’s craftsmanship and flavor profile.
- June 5 Tasting
- June 12 Tasting
- June 19 Tasting
- July 3 Tasting